Sales Bytes | Take care of your existing clients!
Salespeople understand that prospecting is important, but very few recognize that building relationships with existing clients can be far more valuable. If we manage to keep clients on a longer life cycle, it most certainly builds a stronger revenue foundation than single-deal customers.
Just doing a good job on a project shouldn’t be the end goal. Client satisfaction means nothing if 6 months down the line they forget who it was who did such a fine job. This is why it is important to stay connected with the existing clients – not to sell them anything, but validating them of their importance and value.
If you connect properly, they’ll stay. And they will buy, again.
It might not be a bad idea to subscribe to our newsletter.
We promise to deliver value to your inbox.
You can always unsubscribe, if we fail to keep our promise!