Marketing

I am contagious, not a disease but a cure, any guesses? Well tried with the guesses. In case you didn’t figure it out, I am Meme. Now that you know me, re-read the headline. It will make [...]

“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” Erik Harbison Up for a coffee 😉 ? Marketing Emails – A [...]

The secret to editing the work is simple: you need to become its reader instead of its writer.  – Zadie Smith   The Heart Of Content   Whether you are editing material supplied by the [...]

The sales team gets to hear from buyers day in and day out. Thus, the sales team is better aware of the buyer’s pain-points. The marketing team can create compelling content. The sales team [...]

The other day I was watching the interview with CEO@BookMyShow, Ashish Hemrajani. The interview was conducted by Shraddha Sharma of YourStory. #MoneyMatters Ashish is an inspiration. He has the [...]

What is an anecdote? An anecdote is a short amusing or interesting story about a real incident or person. Why should you care about anecdotes? People love to read stories. Stories are a great way [...]

Yesterday I came across a writing course by “Craft Your Content“. Their tagline is “Helping You Make Your Own Words Even Better”. As a copywriter I would definitely love [...]

Sales Playbook is a great solution to a very commonly faced problem. Problem: Is 80% of your Revenue Coming from 20% of the Sales Team?   Read on if you wish the Revenue distribution to look [...]

Do you have a Smarketing team? (Unified) Or A Sales team and A Marketing team. (Misaligned) Don’t worry, this misalignment is natural. To be honest Sales guys and Marketing guys come from [...]

What is a Buyer Persona? Buyer Persona is a sketch of person who is most likely to buy your product/service. Do you want to be “Noise” or “Signal”? If you sell age-defying [...]