Buyer’s Journey

From Zero to IPO in Just 4 Years Lemonade Insurance Nailed it! Not just that, Its shares doubled on the first morning of trading. Secret to Success “One of the factors that stood out most to us [...]

The other day I was watching the interview with CEO@BookMyShow, Ashish Hemrajani. The interview was conducted by Shraddha Sharma of YourStory. #MoneyMatters Ashish is an inspiration. He has the [...]

What is a Buyer Persona? Buyer Persona is a sketch of person who is most likely to buy your product/service. Do you want to be “Noise” or “Signal”? If you sell age-defying [...]

The buyer’s journey does not end as soon as he buys the product. Rather a buyer’s journey continues until the buyer opens the product, uses it, gives feedback, recommends/criticizes [...]

Case Study | Business Review | Seriously Addictive Mathematics What’s in it for YOU? This post shares a classic example of how can a business get breakthrough success. First secret to this [...]

Do you know why people buy your product? If you succeed in finding the right answer to this question, You can surely sell better !! The answer to this question lies in this amazing secret to [...]

Met with an entrepreneur (Let’s call him Ryan, don’t want to reveal his real identity) today over zoom and discussed his current business challenges. His foremost business challenge is to get [...]

By using JTBD – “Job To be done” theory McDonald’s increased its milk shakes sales by 7 times. Want to know How?     Sometime back McDonald’s decided to innovate [...]

  The more you understand your buyer and his buying process the better sales you will make. Does this make sense to you? Let’s dig deeper: #FoodForThought: If you are selling a [...]

Did you do your homework before opening up your online grocery store? I am sure, You did! However, I wonder, If the following things were part of your homework or not. Did you try to put yourself [...]