“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” Erik Harbison Up for a coffee 😉 ? Table of Contents Marketing [...]

The secret to editing the work is simple: you need to become its reader instead of its writer.  – Zadie Smith   Table of Contents The Heart Of ContentReader’s persona​The Problem Current [...]

“How do you want the year 2021 to be?” I asked this question to my son…. He instantly said – “without masks“. May his wish come true! (Belated :)) Happy New [...]

Words of Wisdom: “Never Miss An Opportunity To Get More Business From Existing Clients” Table of Contents Let’s Learn From AmazonHow Amazon Is Getting More Business From [...]

“Anything that can be automated should be because it’s going to make your life a lot easier. – Allison Lindstorm” Oh boy! I wish there were 48 hours instead of 24 hours in [...]

Table of Contents Content StrategyStory | River PoolsYear 2007:Year 2009:Year 2013:How did Marcus reinvent?Marcus followed: “They Ask, You Answer” plan.How to find out whether [...]

Did you know that until 1952 Boeing had not made a single commercial aircraft? Sounds surprising, right? While reading the book called “Good to Great” – Jim Collins, I came [...]

 Table of Contents Am I risking my money?What do buyers look for?How Employees Can Influence Buyers?  Social ProofStarbucksZapposNASA5-Step Plan to Kickstart Employee Advocacy1. Start small2. [...]

This one is a short yet powerful story with a great learning for sales reps. #Sidebar: Every sales rep faces a situation where the client is choosing between him and someone else (from some other [...]

From Zero to IPO in Just 4 Years Lemonade Insurance Nailed it! Not just that, Its shares doubled on the first morning of trading. Table of Contents Secret to SuccessBuyer’s Journey for [...]

“Am I risking my money to hire you guys for this work?” No CEO wants this thought to come in the client’s mind. Meet Tony! He runs a services company. Super passionate about his [...]

I was given a task to write an engagement email, to be sent to our subscribers. The mail’s content needed to be about “How to help the sales team make a transition to CRM from [...]

Tring Tring …… Tring Tring…. rang my phone…. I answered… The voice on the other side said: “Hi, I am Meena, calling from XYZ company, Our company is [...]

Were you looking for an email template? Try personalizing instead of templatizing! Why? Well, When in need of any kind of services, A buyer compares many service providers, Before choosing one. [...]

Table of Contents What Successful CEOs don’t tell you about the Culture?What’s there in this article for you?Employee Advocacy.Concurate’s PerspectiveBeing [...]

The sales team gets to hear from buyers day in and day out. Thus, the sales team is better aware of the buyer’s pain-points. The marketing team can create compelling content. The sales team [...]

The other day I was watching the interview with CEO@BookMyShow, Ashish Hemrajani. The interview was conducted by Shraddha Sharma of YourStory. #MoneyMatters Ashish is an inspiration. He has the [...]

Table of Contents What is an anecdote?Why should you care about anecdotes?How to write anecdotes?Now is the time to test the appeal of this storyWhat’s your take?Subscribing Doesn’t [...]

Negotiation is not: I win! You Lose! Negotiation is a collaboration between the two parties. -says Chris Voss, one of the world’s top Ex-FBI Hostage Negotiator. I got an opportunity to take [...]

Yesterday I came across a writing course by “Craft Your Content“. Their tagline is “Helping You Make Your Own Words Even Better”. As a copywriter I would definitely love [...]

Sales Playbook is a great solution to a very commonly faced problem. Problem: Is 80% of your Revenue Coming from 20% of the Sales Team?   Read on if you wish the Revenue distribution to look [...]

Do you have a Smarketing team? (Unified) Or A Sales team and A Marketing team. (Misaligned) Don’t worry, this misalignment is natural. To be honest Sales guys and Marketing guys come from [...]

Table of Contents What is a Buyer Persona?Why should you create a Buyer Persona?How can you create a buyer persona?Buyer Persona TemplateBuyer Persona | Concurate What is a Buyer Persona? Buyer [...]

The buyer’s journey does not end as soon as he buys the product. Rather a buyer’s journey continues until the buyer opens the product, uses it, gives feedback, recommends/criticizes [...]

For any investment, if you can earn decently more than what you have invested, it’s absolutely worth it. To gain more insights on whether HubSpot is worth investing or not, I interviewed [...]

Case Study | Business Review | Seriously Addictive Mathematics Table of Contents What’s in it for YOU?What’s the inspiration behind writing this?Who is their Buyer?What are the [...]

It all started in a discussion the CEO of a niche services company. I just asked him:”What are the challenges you are facing during this lockdown?” Thanks to Covid-19. He told me how [...]

Do you know why people buy your product? If you succeed in finding the right answer to this question, You can surely sell better !! The answer to this question lies in this amazing secret to [...]

Knowing the purpose of writing helps you write better. Be it a Newsletter or a Love letter 😉 So, What’s the purpose of writing a Newsletter? The purpose of writing a Newsletter is: To provide [...]

Met with an entrepreneur (Let’s call him Ryan, don’t want to reveal his real identity) today over zoom and discussed his current business challenges. His foremost business challenge is to get [...]

Whether your business is indispensable or instantly replaceable is the name of the game. There are 5 levels of value in a business. Climbing up this value ladder can completely change your [...]

Need to hire a Sales Rep? What’s your hiring strategy? Before that. Has it ever happened to you that….. A person who did very well in the interview could not perform as expected in the job. [...]

Like-ability is one key to a successful deal. If you are likeable – the chances of having a deal increase by 6 times. This is because at the core – we as human beings are emotional. The hallmark [...]

Micro-Learnings Vs Full-Fledged Classroom Trainings! Most classroom trainings are ineffective. Here is Why? Imagine a group of 15 people in a classroom to be trained for sales. How will the [...]

Upsell: To sell a more expensive version of a product the customer is considering to purchase. Cross-Sell: To sell more products which can be used in conjunction with the product customer is [...]

By using JTBD – “Job To be done” theory McDonald’s increased its milk shakes sales by 7 times. Want to know How?     Sometime back McDonald’s decided to innovate [...]

Before we try to increase sales; “let’s take a deeper understanding of buyers and users for the app.”. Do Parents want to have a mobile application to communicate with teachers? [...]

  The more you understand your buyer and his buying process the better sales you will make. Does this make sense to you? Let’s dig deeper: #FoodForThought: If you are selling a [...]

  Here is the story of the gym ….. This January again, like every year, I took the resolution to lose weight. To help me with it, a friend recommended Celebrity Fitness Gym to me. I [...]

Don’t think of this as a just another article on sales tips. We promise that the following 15 sales tips are going to go a long way with you. Happy Reading! Sales Tip #1: Time is the [...]

Today, my manager asked me to write a post on how can the companies prevent the employees from leaving negative reviews about them. I did not know what to write because I don’t have any [...]

Did you do your homework before opening up your online grocery store? I am sure, You did! However, I wonder, If the following things were part of your homework or not. Did you try to put yourself [...]

What’s your sales strategy ? Is it to bombard the user with the plethora of information about your product/service offerings? If yes, this sales strategy is under the danger of crocodile [...]

Today, when you write a content piece, you don’t want it to sound like 4 other content pieces that talk about the same thing with just some iterations. You don’t want your content to [...]

While working on some cold reach-outs, I decided to read a bit about common mistakes that can be made while drafting cold emails and below one cold email approach just made me think – Is [...]

As salespeople, we hear a lot about fear of rejection. Most Sales Leaders believe that the main fortune is in the follow-ups. We should not stop taking follow-ups until there is either a ‘Yes’ or [...]

Salespeople understand that prospecting is important, but very few recognize that building relationships with existing clients can be far more valuable. If we manage to keep clients on a longer [...]

I read an article today that talked about the science behind why people react a certain way, and how we can use it to persuade ( and not manipulate) our prospects to buy our services. The human [...]

How do you deal when the client simply says, “I’ll get back to you”? This statement can mean a lot of things. For starters, it could really mean that they need time to get back to you. Next week. [...]

It is important to say a thank you in any situation, whether after closing a deal, after a call, after someone referred you, etc. Maddy Osman shares in one of her article the following reasons to [...]

Working in sales, I’m sure we’ve all had to deal with rejection on multiple occasions. We’ve all been in a room where we were being bombarded with objections and really had to think hard about [...]

Many salespeople struggle to create personalized outreach to help with their prospecting. One proven way that helps sales guys is using trigger opportunities to get in touch with prospects that [...]