“Empowering Independent Business Owners Everywhere” Table of Contents How can I Sell [...]

Airbnb is a community based on connection and belonging—a community that was born in 2008 [...]

“Humanity, ethics and quality are at the core of Starbucks marketing strategy.”  [...]

“Email marketing can help you win customers only if your emails are sent to right [...]

I am contagious, not a disease but a cure, any guesses? Well tried with the guesses. In [...]

“If social media is the cocktail party, then email marketing is the ‘meet up for [...]

The secret to editing the work is simple: you need to become its reader instead of its [...]

“How do you want the year 2021 to be?” I asked this question to my son…. [...]

“Anything that can be automated should be because it’s going to make your life [...]

Table of Contents Content StrategyStory | River PoolsYear 2007:Year 2009:Year 2013:How did [...]

Did you know that until 1952 Boeing had not made a single commercial aircraft? Sounds [...]

 Table of Contents Am I risking my money?What do buyers look for?How Employees Can [...]

From Zero to IPO in Just 4 Years Lemonade Insurance Nailed it! Not just that, Its shares [...]

I was given a task to write an engagement email, to be sent to our subscribers. The [...]

Table of Contents What Successful CEOs don’t tell you about the Culture?What’s [...]

The other day I was watching the interview with CEO@BookMyShow, Ashish Hemrajani. The [...]

Table of Contents What is an anecdote?Why should you care about anecdotes?How to write [...]

Negotiation is not: I win! You Lose! Negotiation is a collaboration between the two [...]

Yesterday I came across a writing course by “Craft Your Content“. Their [...]

Sales Playbook is a great solution to a very commonly faced problem. Problem: Is 80% of [...]

Table of Contents What is a Buyer Persona?Why should you create a Buyer Persona?How can [...]

The buyer’s journey does not end as soon as he buys the product. Rather a [...]

For any investment, if you can earn decently more than what you have invested, it’s [...]

Case Study | Business Review | Seriously Addictive Mathematics Table of Contents [...]

It all started in a discussion the CEO of a niche services company. I just asked [...]

Do you know why people buy your product? If you succeed in finding the right answer to [...]

Knowing the purpose of writing helps you write better. Be it a Newsletter or a Love letter [...]

Met with an entrepreneur (Let’s call him Ryan, don’t want to reveal his real identity) [...]

Whether your business is indispensable or instantly replaceable is the name of the game. [...]

Like-ability is one key to a successful deal. If you are likeable – the chances of having [...]

Micro-Learnings Vs Full-Fledged Classroom Trainings! Most classroom trainings are [...]

By using JTBD – “Job To be done” theory McDonald’s increased its [...]

Before we try to increase sales; “let’s take a deeper understanding of buyers [...]

  The more you understand your buyer and his buying process the better sales you will [...]

  Here is the story of the gym ….. This January again, like every year, I took [...]

Today, my manager asked me to write a post on how can the companies prevent the employees [...]

Did you do your homework before opening up your online grocery store? I am sure, You did! [...]

Today, when you write a content piece, you don’t want it to sound like 4 other [...]