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“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” Erik Harbison Up for a coffee 😉 ? Marketing Emails – A [...]

The secret to editing the work is simple: you need to become its reader instead of its writer.  – Zadie Smith   The Heart Of Content   Whether you are editing material supplied by the [...]

“How do you want the year 2021 to be?” I asked this question to my son…. He instantly said – “without masks“. May his wish come true! (Belated :)) Happy New [...]

Words of Wisdom: “Never Miss An Opportunity To Get More Business From Existing Clients” Let’s Learn From Amazon This morning I received the groceries ordered on Amazon Prime [...]

“Anything that can be automated should be because it’s going to make your life a lot easier. – Allison Lindstorm” Oh boy! I wish there were 48 hours instead of 24 hours in [...]

Content Strategy Create the single best resource for your niche. And you won’t have to worry about selling your product. Content is winner takes all. It’s the 1% that gets 99% of the [...]

Did you know that until 1952 Boeing had not made a single commercial aircraft? Sounds surprising, right? While reading the book called “Good to Great” – Jim Collins, I came [...]

 Am I risking my money? The other day, I was in a conversation with the CEO of a niche services company (150+ people strong). While in conversation, I asked him about his challenges. He [...]

This one is a short yet powerful story with a great learning for sales reps. #Sidebar: Every sales rep faces a situation where the client is choosing between him and someone else (from some other [...]

From Zero to IPO in Just 4 Years Lemonade Insurance Nailed it! Not just that, Its shares doubled on the first morning of trading. Secret to Success “One of the factors that stood out most to us [...]