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Author Archive for: "aditi"
Home » Archives for Aditi Syal
 The A B C of Writing Persuasive Marketing Emails
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By Aditi Syal
In Email Marketing, Marketing
Posted February 25, 2021

The A B C of Writing Persuasive Marketing Emails

“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” Erik Harbison Up for a coffee 😉 ? Marketing Emails – A [...]

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 Checklist For Editing A Written Piece Of Work
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By Aditi Syal
In Content Strategy, Copywriting, Marketing
Posted February 5, 2021

Checklist For Editing A Written Piece Of Work

The secret to editing the work is simple: you need to become its reader instead of its writer.  – Zadie Smith   The Heart Of Content   Whether you are editing material supplied by the [...]

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 Hiring for Higher Positions? | Look for Mavericks
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By Aditi Syal
In Business Wisdom, Short Stories
Posted January 15, 2021

Hiring for Higher Positions? | Look for Mavericks

“How do you want the year 2021 to be?” I asked this question to my son…. He instantly said – “without masks“. May his wish come true! (Belated :)) Happy New [...]

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 Sales Bytes | More Business From Existing Clients
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By Aditi Syal
In Sales Bytes
Posted November 6, 2020

Sales Bytes | More Business From Existing Clients

Words of Wisdom: “Never Miss An Opportunity To Get More Business From Existing Clients” Let’s Learn From Amazon This morning I received the groceries ordered on Amazon Prime [...]

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 3 Quick Ways To Automate Sales Processes Using HubSpot Workflows!
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By Aditi Syal
In HubSpot CRM, HubSpot Marketing, HubSpot Sales, Sales & Marketing Automation
Posted October 9, 2020

3 Quick Ways To Automate Sales Processes Using HubSpot Workflows!

“Anything that can be automated should be because it’s going to make your life a lot easier. – Allison Lindstorm” Oh boy! I wish there were 48 hours instead of 24 hours in [...]

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 Content Strategy | They Ask You Answer | River Pools
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By Aditi Syal
In Content Strategy, Short Stories
Posted October 9, 2020

Content Strategy | They Ask You Answer | River Pools

Content Strategy Create the single best resource for your niche. And you won’t have to worry about selling your product. Content is winner takes all. It’s the 1% that gets 99% of the [...]

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 💣😎Have a BHAG – Big Hairy Audacious Goal? | 3 Key Requisites to Achieve
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By Aditi Syal
In Company Culture, Short Stories
Posted October 9, 2020

💣😎Have a BHAG – Big Hairy Audacious Goal? | 3 Key Requisites to Achieve

Did you know that until 1952 Boeing had not made a single commercial aircraft? Sounds surprising, right? While reading the book called “Good to Great” – Jim Collins, I came [...]

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 Amplify the Social Voice of Your Employees to Build Credibility & Trust!
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By Aditi Syal
In Company Culture, Content Strategy, Employee Advocacy, Nurture Employees
Posted September 10, 2020

Amplify the Social Voice of Your Employees to Build Credibility & Trust!

 Am I risking my money? The other day, I was in a conversation with the CEO of a niche services company (150+ people strong). While in conversation, I asked him about his challenges. He [...]

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 Sales Bytes | A little story about being on top-of-the-mind!
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By Aditi Syal
In Sales, Sales Bytes
Posted August 12, 2020

Sales Bytes | A little story about being on top-of-the-mind!

This one is a short yet powerful story with a great learning for sales reps. #Sidebar: Every sales rep faces a situation where the client is choosing between him and someone else (from some other [...]

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 Insurance Re-imagined | How to delight buyers? | Take Their Pain Away.
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By Aditi Syal
In Buyer's Journey, Content Strategy, Delight Buyers
Posted August 10, 2020

Insurance Re-imagined | How to delight buyers? | Take Their Pain Away.

From Zero to IPO in Just 4 Years Lemonade Insurance Nailed it! Not just that, Its shares doubled on the first morning of trading. Secret to Success “One of the factors that stood out most to us [...]

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