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What is an anecdote? An anecdote is a short amusing or interesting story about a real incident or person. Why should you care about anecdotes? People love to read stories. Stories are a great way [...]

Negotiation is not: I win! You Lose! Negotiation is a collaboration between the two parties. -says Chris Voss, one of the world’s top Ex-FBI Hostage Negotiator. I got an opportunity to take [...]

Yesterday I came across a writing course by “Craft Your Content“. Their tagline is “Helping You Make Your Own Words Even Better”. As a copywriter I would definitely love [...]

Sales Playbook is a great solution to a very commonly faced problem. Problem: Is 80% of your Revenue Coming from 20% of the Sales Team?   Read on if you wish the Revenue distribution to look [...]

Do you have a Smarketing team? (Unified) Or A Sales team and A Marketing team. (Misaligned) Don’t worry, this misalignment is natural. To be honest Sales guys and Marketing guys come from [...]

What is a Buyer Persona? Buyer Persona is a sketch of person who is most likely to buy your product/service. Do you want to be “Noise” or “Signal”? If you sell age-defying [...]